Hey Million Dollar Society! 🌟
It’s your girl, Deanna, aka The Million Dollar Sis and your favorite business bestie. Today, I’m sharing the behind-the-scenes magic of how I hosted an intimate, private event that not only brought my brand to life but also deepened connections with my audience in ways I never imagined.
If you’ve ever thought about hosting an event for your business but didn’t know where to start, let me show you how I did it, step by step.
Step 1: Set Clear Goals
First things first, get crystal clear on what you want your event to accomplish. Are you looking to increase brand awareness, boost sales, or connect with your current and future customers?
For me, it was all about reconnecting with my existing customers while introducing my boutique, Bangolz, to new faces. I also wanted feedback on my latest pieces so I could refine my vision.
Step 2: Know Your Audience
You don’t need a crowd of hundreds – you need the right people in the room. Think of those who will benefit most from your brand and who’ll appreciate the experience you’re curating.
At my event, I invited entrepreneurs, corporate queens, brunching beauties, a photographer, and some local influencers who I knew would vibe with my brand. That’s it – small, but mighty.
Step 3: Choose a Venue That Reflects Your Brand
Let’s talk location! I went with a cozy, modern art gallery. It was avant-garde, stylish, and had a decorated piano that became the centerpiece of the night. The space was intimate and comfortable – exactly the vibe I wanted to create.
One tip: always think about accessibility. Everyone should feel welcome and able to fully enjoy the experience.
Step 4: Craft an Engaging Agenda
No boring lectures here. I made sure my event felt personal and interactive. I kicked it off by sharing my story: where Bangolz came from, my mission, and what I envision for the future.
After that, my models showed off the new pieces, and we opened up the floor for questions and feedback. We ended the night with networking, some good eats, and a mimosa or two. 🍾
Step 5: Make It Feel Exclusive
We all love to feel special, and that’s exactly what I wanted for my guests. Everyone got a $20 gift certificate to spend at Bangolz, plus a surprise gift that was actually useful, not just filler.
It turned the event into a real VIP experience.
Step 6: Follow Up and Build Relationships
Don’t let the connection stop when the night ends! I always send a personalized thank-you email to every guest, and you should, too. Include some highlights from the event and remind them of any exclusive deals or next steps.
That follow-up has helped me turn one-time event guests into loyal customers and even brand ambassadors.
Final Thoughts
Hosting a private, intimate event isn’t about being perfect – it’s about creating real connections. When people feel valued and seen, they’ll keep coming back and supporting your business in ways that last.
So, Million Dollar Society, what’s the first step you’re going to take to plan your event? Drop it in the comments below. Let’s hype each other up and get those ideas flowing!
Until next time, keep building, keep shining, and keep showing up for yourself and your brand.
Love,
Deanna ✨
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